trademarks

CHECKING THE AVAILABILITY OF YOUR TRADEMARK

 

Before launching a new product or service and incurring expenses, it is essential to check that there is no risk of your trademark counterfeiting an existing one.

 

Prior to registration, ASM Intellectual Property will verify, on your behalf, that the intended trademark is available by conducting a search for existing trademarks. This goes beyond identifying identical trademarks and also includes highlighting any trademarks that have similar spelling, phonetics or an intellectual resemblance.

 

We can conduct searches for prior-rights in order to evaluate whether the intended trademark is indeed available for registration. If it is not, ASM Intellectual Property assesses whether to change the name, or in certain circumstances whether it is possible to liberalize a trademark by signing a coexistence agreement, which allows the intended trademark to be used.