Registering a trademark must be rigorously thought out. ASM Intellectual Property will conduct an analysis of your trademark (name, slogan, logo…) in order to check that it is distinct, as well as in accordance with the applicable laws and regulations of the countries where protection is needed. 

Indeed, once availability is ascertained, numerous issues will still be pending:

Must a name automatically have a logo?

Under which categories should my trademark be registered?

Must the trademark be registered in color or in black-and-white?


ASM Intellectual Property will supply advice on the best strategy to adopt, taking variations in legislation in different countries into account.